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How to Name a Product Line



How to name a product line? Learning how to name a product line is crucial in marketing the products you wish to sell. The name you pick will identify your products, service or company, and will set you aside from others.

A great name for your product line will help promote sales of all products that are linked to that name. It is important to do your research. You will need to dedicate time and energy to the process and engage others to help.

Determining how to name a product line does not have to be difficult but you will have to get the creative juices flowing. Make a list of ten to twenty possible names.

These names may simply be initials, descriptive names or company names. Think about their relevancy to existing product lines you may already own.

Keep any names on your list that identify with the product line and will be easy to recognize and remember. Eliminate the ones that evoke negative feelings or thoughts. The proper choice should help motivate customers to seek your product out. It should be easy to eliminate about half of the list at this time.

Research the remaining names by entering them in an internet search engine such as MSN, Google or Yahoo. Keywords are essential marketing tools in doing business on the web. Discard similar ones and those that result in unsatisfactory search results.

Visit the United States Patent and Trademark Office website to search available trademarks. This step will save you valuable time. Consider removing any of the names that are similar to other well-known ones.

Conduct a search for domain names that are available. It is important to consider the website address you will use. Keep in mind that if your site has a similar name to a company offering like products, you could lose potential profits.

Enlist others to give honest feedback on your list. Take time to do marketing research with the remaining names. It will be worth the time and effort. You may find that the names can elicit different reactions than you expected. At this point, you should be down to the last two or three choices.

Remember to keep in mind the visual image of the name, as well as the possible logos that might be associated with it. Create any artwork or ideas for packaging that might be used with the name.

You should now know how to name a product line that will last for years. The most important thing to remember is to do research and make sure the name you choose is unique and memorable.

One final thing to take into account while trying to come up with a good name for your product line is, the public and potential customers need to be able to say, spell and remember the name easily. I have known many entrepreneurs that have failed because their name was too unique.

If the name that you choose requires too much clarity every time that you tell it to someone, choose another name. You should not be spending time explaining how to spell the name to people.

If they can not say the name, they will not be able to spell it either. Search engines are starting to correct misspellings when people type them in but this is not a chance that you want to rely on.


 

 

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